Abstract: While serverless architectures can be optimized for cost, throughput and latency, it is not possible to optimize for all factors simultaneously. Organizations must prioritize based on workload requirements. This session provides guidance on key decisions, such as selecting the right compute options and choosing between message and stream processing. Learn about cell-based architectures and how to identify critical, latency-sensitive components. Discover practical approaches for building serverless systems that balance competing demands while maintaining operational excellence.